Digital Analysis Manager

Digital Analysis Manager
Permanent
£46,000 - £51,00
London, hybrid working.

As the Digital Analysis Manager; - you will be responsible for leading digital analytics, shaping the organisations’ approach to digital analysis, pivotal in designing the architecture that holds data and drive improvements in integrations and the technology used to do this. You will coach, support, and develop colleagues to maximise the use of digital data while managing and overseeing tracking. You will champion use of digital insight across all teams and help use data to understand customers and impact beneficiaries.

Key duties and responsibilities; -
- Responsible for driving strategic approach to digital analytics and translating strategic priorities into a delivery plan.
- Take ownership of the digital measurement strategy by embedding Google Analytics 4, shaping the data architecture, leading on use of BigQuery and the technology used for digital analytics.
- Lead on the implementation of OneTrust cookie consent tool and oversee and implement digital tracking, all in a compliant way.
- Supported by a team of insight analysts, and working closely with digital specialists, you will use insight to help improve user experience and increase engagement across all areas.

Key skills and experience required:
- Experienced using Google Analytics, Google Data Studio, data visualisation tools and SEO platforms, including SEM Rush and Google Search Console, to optimise multi-channel digital activity.
- Skilled at confidently presenting insight, managing multiple projects and driving change at a senior level; enabling the organisation to think about the whole customer experience.
- Ability to balance reactive demands with working towards a long-term vision; managing agencies to support with the digital analytics workload & delivery of digital strategy.
- Enthusiastic about the role insight can play in driving innovation and you will embrace and champion change.