Content Producer

Our client, a leading health charity is seeking a content producer to join their team for until May 2022. Your focus will be to produce audience-first content across multiple touchpoints to support people to be physically active. You will use personas and marketing segmentation to identify target audiences and user needs across various content formats and helping stakeholders understand the process.

Key responsibilities:
• Producing a set of high quality, high impact content and materials
• Supporting content that maximises reach but also targets priority groups
• Managing ongoing analysis and reporting around reach and effectiveness
• Assisting on a strategic plan for content

Required experience:
• Experience of accessible content design and of producing targeted content for groups that are harder to reach
• Knowledge of the range of marketing channels available