Marketing Campaign Manager

Marketing Campaign Manager

This is a new opportunity for a Marketing Campaign Manager to join a growing marketing team in a thriving financial services company with a large base of existing investors and advisers based in the City. They offer great benefits including social events and a bonus.

We are seeking a proactive relationship marketeer who is an expert in direct marketing, ideally both B2C (Investors) or B2B (Advisers). The firm is an entrepreneurial company so they want someone with broad skills who would happily delve into data, write copy, design email templates, and analyse the effectiveness of our communications.

The ideal Marketing Campaign Manager will have experience in Financial Services, in particular, investment. Reporting to the Senior Communications Manager, the role will involve working closely alongside both our product and marketing teams and our design agency, supporting a sales team.

Key duties:

• Deliver a series of communications campaigns focused on our existing investor base and network of 15,000 advisors, primarily via email, direct mail and our website
• Create interest/demand to support the company’s £200m annual fundraising target
• Identify key segments and target products and messages that are relevant to their needs
• Carefully manage the balance between communicating directly to investors and encouraging investment via the IFAs who bring in 70% of our business.
• Set up a wide range of targeted campaigns with clear objectives and measurement to help us continually improve
• Actively encourage our customer base (Investors and Advisers) to opt for digital communications, and in doing so shift 20% of the direct mailing to online this year
• Come up with content ideas and then ensure effective distribution through the firm’s down and partner’s channels

Apply now for immediate consideration.