Direct Marketing Officer
Senior Direct Marketing Officer
Are you looking for a new and exciting role within the Not for Profit Sector? A leading charity is seeking a Senior Direct Marketing Officer to join their team.
Main responsibilities will include;
• Producing direct marketing acquisition or retention campaigns from a full range of media in line with planned budgets and targets ensuring campaign deadlines are met
• Briefing and day-to-day management of agencies; overseeing copy and artwork development; developing telemarketing scripts and fundraising propositions; liaising with external agencies on media buying
• Liaising with internal teams: briefing Marketing Data team to deliver complex data selections
• Contributing to reporting, reviewing and re-forecasting acquisition or retention campaigns where necessary.
We are looking for:
• Direct marketing experience (either acquisition or retention)
• Experience working with external agencies to deliver projects
• Experience of managing multiple projects at the same time
• Experience of managing direct marketing campaigns across a range of media including mail, telephone, email and SMS
• Some experience of managing income and expenditure budgets.